(John Smedley - SOE) - Station Exchange Service Transition to Live Gamer - Thu, 07 Fe

Hello Everyone,
We just announced that EverQuest II’s existing Station Exchange service will be transitioned over to Live Gamer. If you haven’t seen that announcement, you can find it here.
I wanted to give you all more background on why we have made this decision. When we decided to begin our groundbreaking Station Exchange service, it was because we felt it was important to take a step in the direction of turning what had always been an illicit side of the MMO gaming market into something that would give people desiring to participate in that kind of activity a safe and secure way to do so. It was also our belief that by providing a legitimate alternative, we could cut down on the farming activity our players loathe and the large impact illicit virtual item trading has had on our customer service group.
In general, we’ve been pleased with the way things have gone on Station Exchange. It did indeed cut down on the CS issues we saw , but we can’t even begin to say it made a dent in farming activity. Farming has unfortunately become a big business, largely driven by companies on foreign soil that are virtually untouchable due to their location in places where the legal system just doesn’t give us the tools we need to fight this. The dirty little secret of the farming business is that many of these companies use stolen credit cards as well as charging back their purchases months after they conduct transactions. This fraudulent activity has risen sharply in the last 6 months both in the digital download business and in Station Exchange and this is an expensive fight.
We’ve been fighting this battle with these criminals for a long time. It’s clear to us that the systematic way in which these farmers conduct themselves has made this a top issue for us, both from a customer satisfaction standpoint and in the economic impact that this kind of activity has caused. We have also seen a sharp rise in the fraudulent activity within Station Exchange. This caused us to begin to use fraud screening services that were difficult to explain to our customers. Simply put – there were times that customers who had perfectly valid credit cards and had been long-time customers of SOE’s were denied transactions through no fault of their own due to being flagged by these services. We have evaluated new methods of fighting fraud, but they will take time to implement and, at the end of the day, we needed to implement additional solutions to this problem.
We were recently approached by the folks from Live Gamer. They had the desire to start a secondary market that would be sanctioned by publishers. They would only be operating in games where they had received a license to do so and in accordance with a strict set of guidelines including not purchasing from farmers, reporting suspected farmers to us and agreeing not to purchase from anyone we flagged as a farmer. We believe that over time, we can significantly cut down on farming activity industry-wide by having a legitimate secondary marketplace across multiple publishers. Live Gamer is run by very reputable people who have a vested interest in building a company that has the support of publishers. They will be concentrating on nothing but building this service and will be fighting the fight against fraud with a lot of resources dedicated to that effort, and we sincerely hope their efforts help our industry’s serious farming problem while offering a legitimate service for those players who want it.
We believe strongly that secondary markets such as virtual item trading are here to stay in online gaming. The growing number of players participating in this market tells us this. Games designed from the start to incorporate such activities could be a lot of fun, and while I don’t think this is ever going to be something the majority of people participate in, it will continue to be part of a lot of people’s gaming experience. If we can get rid of farming, or at least substantially reduce it over time, I think a lot of other people’s objections will disappear. There will always be those who believe that the game play should be pure. We respect that point of view and there are many here at SOE who play by that philosophy. But we also want to keep an open mind to the trends we see developing, so we can create the best gaming experience for all types of players.
This transition to Live Gamer should be a pretty seamless one. It will only be occuring on the existing EQ II Station Exchange servers. We will not be converting other EQ II servers. You can find more information about the transition at: www.stationexchange.com/livegamer and about Live Gamer at: www.livegamer.com
Smed



Author: John Smedley
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